What was the beginning of Inditex like?
29/01/2014 | Marta Crespo Fernández (Alumna UC)
Nowadays, all of us have Inditex´s clothes in our closets. People outside of Spain don’t usually know what the beginning of this company was like and, moreover, they aren’t conscious of the power that the company has. Would you like to know how Inditex got started?
On one hand, let´s look at the company’s history: In 1975 Amancio Ortega opened the first shop in La Coruña. He called it Zara. The shop became so popular that in 1985, ten years later, there were Zara shops all around Spain. At the same time, Amancio Ortega opened Zara shops in Port, New York and Paris. In 1990 he decided to create a group of companies. Between that year and 2008 Ortega bought Massimo Dutti and Stradivarius.
Furthermore, he created new shops like Bershka, Pull and Bear, Oysho, Zara Home and Uterqüe. All of them, including Zara, were a part of the Inditex group. Between the previous two years mentioned earlier, in 2001, Inditex started to trade on the stock exchange. Today, Inditex group has more than 4,500 establishments in 73 different countries.
On the other hand, let´s consider its success. The Inditex management model is based on innovation and flexibility. Moreover, Inditex is very creative and makes some quality designs. Inditex responds to market demand quickly, and makes fashionable clothes. Within the same group, all stages of the fashion process are carried out: design, manufacturing, logistics and retail sales.
In conclusion, Inditex has become a gold company with an amazing rate of success because it makes products that people demand at low prices and because of the effectiveness of its management model. Nevertheless, all the success of the company is suspect to the exploitation of third-world workers. This is a very serious problem that governments should investigate. Don´t you agree?
Nota: Este artículo ha sido elaborado por Marta Crespo Fernández, alumna de la Universidad de Cantabria, como una de las actividades enmarcadas dentro del programa de capacitación lingüística, dando su permiso para la publicación del mismo en FxM.